If you've been in business long enough, you know gaining new business is important to the growth of your company. In some industry's new blood is the lifeblood of the business enterprise and without it, you die. If you need to achieve your full potential in your venture, you then have to have ongoing marketing strategies that may grow your business each year.
A lot of Award Shop owners desire to develop corporate business and gain them as a normal account. In the end, who wouldn't want a good repeat account with a corporation like, American Airlines or Wendy's? Gaining these type of monthly accounts can boost your business and can also be used to secure other accounts as well.
Consider this... you have an engraving business and you also supply numerous products from plaques, trophies, badges, pens, etc... and you want to develop a merchant account with your local McDonald's. You might or may not know the dog owner, manager or anyone employed there on a personal basis at the moment. However, once you do introduce yourself as well as your line of business, anticipate to hand the "decision maker" an extraordinary item. Not just a simple business card with your contact info, provide them with something that may cause them to keep in mind you.
Here's the idea... A lot of people enjoy receiving something that has been personalized for them, something with their name on it. You being an engraver have a variety of items it is possible to engrave and show the manager as gift, introducing your organization. Mike's Trophies would be to have their logo design or corporate insignia engraved on the piece aswell. I suggest developing a "sample" of what you will like to do for them on a monthly basis and plant the theory to allow them to present a worker of the Month award.
Present the owner (or manager) with a 7x9 designer plaque which has their corporate logo and name engraved onto it, alongside wording that best describes the appreciation award. If you don't currently have their logo on file, it is possible to obtain it without difficulty by searching the web for logos & clip art online. Additionally, create for them a name badge that also has their name and logo onto it. Plan to leave these items behind as a free sample, demonstrating your products and services.
Another nifty move to make is show them a large perpetual plaque. Something around a 10x13 with a good brass header plate that has their corporate logo engraved large. If you own a laser engraver, laser their logo on black brass and present it on a walnut board. Also, double plate the header with an additional piece of gold brass and it'll cause the engraved logo to stand out more on the brass plate.
Having a worker of the Month award is great for showing appreciation to workers who do their job well. This can create a continuing month-to-month award program which will enable you to showcase many other products available for you for them. Consider it, if you are the one doing their awards and they want a banner for a special promotion, they're going to call you. It's your company that's on the forefront of these mind, because of them calling or seeing you every month for their Employee of the Month awards. Including getting engraved labels for electrical panels made for new employees which are hired every week, month or quarter.
Establishing this type of account will allow you to generate more accounts exactly like it. Imagine likely to other establishments with exactly the same idea and adding the truth that you already take action for McDonald's, Wendy's, etc... This gives you more clout and subsequently builds your corporate business faster.
Using these kind of suggestions to "get your foot in the entranceway" will capture new business for your award shop and continue to grow your business.